Webinar

BAM: Brand Asset Management

The Future of Digital Asset Management

When we talk about asset management, we generally refer to Digital Asset Management as the solution of choice. And why not? It’s a great tool for storing and managing digital assets. But in an increasingly brand-centric world, is that really enough?

Enter Brand Asset Management (BAM), an upgrade to traditional Digital Asset Management (DAM) solutions. While Digital Asset Management simply focuses on storing, organizing, and sharing digital assets, Brand Asset Management has three distinct functions: making all (yes, all) brand assets accessible to anyone, it offers a cloud-based workspace, oh, and it also does what a DAM solution does - it delivers a centralized space to store, organize, and share digital assets.