Webinar

3 obstacles to marketing efficiency — and how to overcome them

March 18
3 PM (GMT)
|
11 AM (EDT)
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Unlock strategies to streamline your marketing operations in 2025

Inefficient marketing slows down growth, dilutes brand identity, and increases costs. But what if you could eliminate key roadblocks and empower your teams with smarter workflows?

Join us for an exclusive panel discussion featuring industry leaders from Leonardo Hotels, DAM News, Discovery Group and Dragon Rouge. Together, we’ll explore the key findings from our latest report, "The state of marketing efficiency in 2025," and share actionable strategies to help CMOs and marketing professionals optimize their processes.

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Gideon Cosme
Discovery Group
Gideon Cosme is a strategic creative leader with a passion for crafting compelling brand experiences that resonate across multiple touchpoints. As the head of the internal design team, he works closely with business stakeholders, cross-functional design teams, and external creative partners to develop impactful and inspiring brand engagements.
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Joe Hale
Dragon Rouge
Joe Hale is CEO of Dragon Rouge London, an independent, award-winning brand strategy and design consultancy who work with some of the world’s most recognised brands. Joe has over 20 years of experience in agency side consultancy, leading brand transformation programmes for clients such as 3M, Rio Tinto, World Scouting, Cisco and Bayern München.
Tanischa-Kluivert
Tanischa Kluivert
Leonardo Hotels
Tanischa Kluivert is the Marketing Manager at Leonardo Hotels Benelux, based in Amsterdam. With a background in hospitality management, she specializes in hotel marketing and combines creativity and strategy to develop impactful campaigns. She enjoys collaborating with teams to bring bold ideas to life and deliver real results.
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Ralph Windsor
DAM News
Ralph Windsor is the publisher of Digital Asset Management News, a trade journal about the DAM industry.  He has 30 years of experience in the digital asset management field as a software developer, project manager, digital asset manager, and consultant working with end users and vendors.

We'll discuss three key obstacles:


  • Decentralized systems and inconsistent branding
  • Slow and complex campaign execution
  • Over-reliance on local agencies